Active Advertising
The most ambitious project of interactive window in Italy was born within Newcom spa (a shoe factory based in Padua) to launch the new collection of Kronos Shoes in 500 selected retailers.
The customers will be able to interact through a number of iMac available in the shop by simply touching some sensitive areas of the window.
The iMac will be kept constantly up to date by the main office with new videos and new contents, while the sports news will be automatically displayed through dedicated RSS channels.
Apple Italy is in charge of the technological and hardware section; Vivica is in charge of both the applications and the web infrastructure.
More information soon available on line.